Sell a company without a broker

Sell a company without a broker: create the listing yourself, show the key facts and keep control over visibility, enquiries and next steps.

Single listing

For one business with a selectable duration.

CHF99per listing

1 month

Excl. VAT.

  • Automatically in four languages
  • Open, discreet or anonymous
  • No sale commission
Register free

No payment before publication.

Subscription

For regular sellers with several listings.

CHF99per month

3 active listings

Billed yearly. Excl. VAT.

  • Automatically in four languages
  • Direct buyer enquiries
  • No sale commission
Register free

No payment before publication.

Sell a company without a broker: organise the process yourself

Selling without a broker keeps preparation, buyer screening, confidentiality, negotiation and coordination in the owner's hands. It works best when responsibilities, documents and decision criteria are set before the first enquiry arrives, while specialist advice is used for the issues that genuinely require it.

Assign every sale task

Name who prepares the profile, answers enquiries, controls documents, verifies buyers, coordinates meetings and records decisions. A sale stalls quickly when all tasks depend on an owner who is also running the business.

Prepare a consistent information set

Reconcile annual accounts, current figures, contracts, staff, assets, liabilities, tax matters and permits. Use one controlled version of each document so different buyers do not receive conflicting information.

Screen buyers before opening sensitive files

Check identity, acquisition rationale, experience, role, timing and plausible financing. Set a specific next step after each stage instead of sharing the full dossier in response to a first message.

Bring in specialists for defined questions

A broker-free sale does not mean a professional-advice-free sale. Valuation, tax structure, employment matters, regulated activities and contract terms may justify targeted legal, tax or financial support.

Questions about selling without a broker

Which tasks remain my responsibility?

You manage the offer, enquiries, buyer qualification, confidentiality, document access, meetings and commercial negotiation unless you appoint someone else for a defined part.

How can I tell whether an enquiry is serious?

Ask what the buyer wants to acquire, relevant experience, intended role, timetable and how the purchase would be financed. Verify identity before disclosing the company.

Do I still need a lawyer?

A lawyer is not required for every early conversation, but tailored advice is prudent for transaction structure, confidentiality, warranties, employment, approvals and the final contract.

How do I keep several buyer discussions consistent?

Use a question log, a controlled data room and the same financial definitions. Record what each party has received and correct material information for all active buyers.