Which product cohorts stay profitable after all acquisition and return costs?
Review margin by brand, product and channel, customer acquisition, repeat rate, returns, inventory turn, fulfilment and working-capital demand over several cohorts.
Are supplier rights, brands and customer data valid for the buyer's intended use?
Audit trademarks, domains, supplier exclusivity, product compliance, customer consents, platform standing, software, warehouses and all third-party account terms.
Could one marketplace or supplier materially interrupt the business?
Platform concentration, supplier loss, regulatory product issues, stale stock and marketing attribution that does not survive the owner are key risks.
How will inventory, payments and fulfilment stay synchronised at completion?
Coordinate stock count, supplier and logistics communication, data migration, payments, storefronts, campaigns and customer service across completion.