What does buying individual assets mean?
It means buying defined transferable business assets without necessarily acquiring the entire company or operating business.
Which individual assets can be bought?
Typical examples include domains, websites, online shops, brands, software, source code, customer bases, customer contracts, newsletters, licences, machinery, inventory or stock.
How is an individual asset different from a company?
An individual asset is a clearly defined part of a business. Buying a company usually also includes organization, employees, processes, legal structure and ongoing operations.
Which details matter before an enquiry?
Important details include asset type, expected price, previous use, revenue or traffic figures, rights, technical basis, contracts, transfer scope and possible dependencies.
How can buyers assess the value of an asset?
Useful evidence includes revenue, usage, reach, costs, contracts, rights, condition, history and transferability. Value depends on how well the buyer can continue using the asset.
What matters for digital assets?
For domains, websites, shops or software, buyers should check access, documentation, source code, hosting, licences, trademarks, traffic sources, data quality and platform dependencies.
Can customer bases or contracts be transferred easily?
Not always. Contracts, data protection, consent requirements and the nature of customer relationships need to be reviewed before a transfer.
What should be agreed for the handover?
The agreement should cover transferred elements, access, documents, rights, payment terms, handover timing, seller support and possible warranties.