Stake in a digital marketing agency with SME clients, recurring retainers and scalable processes.
Digital signage business with retail clients, maintenance contracts and documented workflows.
A useful first comparison of a marketing agency should connect the asking price with operating evidence, contractual rights and a workable transfer. The main threats are client churn after the founder leaves, dependence on one platform and accounts or data that legally belong to clients rather than the agency.
Compare retainer revenue, campaign margin, utilisation, media pass-through, client acquisition and concentration. Distinguish agency income from advertising budgets handled for clients.
Verify client and platform contracts, advertising accounts, tracking data, creative rights, subcontractor terms, work in progress and authority over domains and analytics.
Transfer campaign calendars, budgets, credentials, reporting, creative files and named account ownership through joint client meetings.
Keep the search broad enough to find adjacent opportunities, then compare the same evidence across each listing. Continue with SEO agency or Consulting & agencies, or return to all companies for sale.
Compare retainer revenue, campaign margin, utilisation, media pass-through, client acquisition and concentration. Distinguish agency income from advertising budgets handled for clients.
Verify client and platform contracts, advertising accounts, tracking data, creative rights, subcontractor terms, work in progress and authority over domains and analytics.
The main threats are client churn after the founder leaves, dependence on one platform and accounts or data that legally belong to clients rather than the agency.
Transfer campaign calendars, budgets, credentials, reporting, creative files and named account ownership through joint client meetings.
