Digital signage business with retail clients, maintenance contracts and documented workflows.
Stake in a digital marketing agency with SME clients, recurring retainers and scalable processes.
A useful first comparison of an advertising agency should connect the asking price with operating evidence, contractual rights and a workable transfer. Large accounts may be relationship-led, creative staff can depart and unpaid media or production commitments can exceed the agency's earned fee.
Separate agency fees from media turnover and compare retainers, project margin, utilisation, production mark-ups and client concentration over several years.
Review client agreements, pitches in progress, media liabilities, talent and production contracts, creative ownership, awards usage and access to advertising accounts.
Handover each campaign with approved creative, budget, supplier commitments, usage rights, delivery dates and a joint client introduction.
Keep the search broad enough to find adjacent opportunities, then compare the same evidence across each listing. Continue with Marketing agency or Consulting & agencies, or return to all companies for sale.
Separate agency fees from media turnover and compare retainers, project margin, utilisation, production mark-ups and client concentration over several years.
Review client agreements, pitches in progress, media liabilities, talent and production contracts, creative ownership, awards usage and access to advertising accounts.
Large accounts may be relationship-led, creative staff can depart and unpaid media or production commitments can exceed the agency's earned fee.
Handover each campaign with approved creative, budget, supplier commitments, usage rights, delivery dates and a joint client introduction.
